The company I chose to for this exercise is Urban Outfitters. They came out with a shirt that said "Eat Less" on it and was shown on their website by a teeny, tiny girl wearing this shirt. This causes a major uproar from many customers saying they would no longer shop at this store. Urban Outfitters had many other shirts that they sold that were just as bad. One has the Jewish star on it and another with blood stains. All of these shirts have created a terrible image for their company. I, personally, used to love their store and after seeing all of these and hearing about the "Eat Less" shirt changed my views on what they consider "fashion".
Here is how I changed their logo:
The quote: "Nothing tastes as good as skinny feels" was said by famous super model Kate Moss. Her saying this caused a big stink since she is a "role model" to many girls and women everyone. How can someone who is such a large icon say something so damaging? I thought this quote fit the Urban Outfitters attitude with their select styles perfectly.
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